[MUSIC NEWS] BRAKE Signs To BETTER NOISE MUSIC
Pulling back the curtain with a wink, Texas-bred and North Carolina-based alternative pop provocateur BRAKE has signed with Better Noise Music and serves up a cheeky and catchy new single entitled “swingin,” which is out now.
Listen to “swingin”
https://brake.lnk.to/Swingin
Watch the music video
brake.lnk.to/Swingin/youtube
The track layers his breezy, butter-smooth vocals over sun-kissed guitar and a head-nodding West Coast beat. Pulling no punches and hinting at what comes next, Brake immediately sets the scene “Butt ass naked by the pool.” He flexes his dynamic range on flirty verses until the feels and fire overflow during the refrain as he recognizes, “Something in the way I’m swingin’ with you.”
The accompanying visual projects this energy on the screen. Brake personally wrote the treatment, while Graham Bishop directed it. You can practically see his words play out in the NSFW visual as he pulls up to a pool party (sans pants) and enjoys the warmth of a summertime bacchanal. In between, he performs flanked by a lingerie-clad backing band and groove-steady drummer.
It opens up his wild world and invites everyone in.
About the song, Brake says, “I wrote ‘swingin’ about an eye-opening experience I had at a swingers club in Vegas. I wanted to make a song that fully embraced the free love and body positive lifestyle that I experienced there. This song isn’t necessarily about sex, but was written to open the door of acceptance and let people feel free to have an open and expressive mind even beyond their own fears and insecurities.”
Better Noise Music Director of A&R Lexie Viklund states, “We’re thrilled to welcome Brake to the Better Noise Music roster. From the moment we heard his music, it was clear he was bringing something different. He’s an incredibly talented songwriter and performer, but what really stood out was his authenticity. His music is infectious, his artistry feels timeless, and he has a way of connecting with people that’s impossible to fake.”
Viklund continues, “At Better Noise, we love working with artists who are not only exceptional at what they do, but who are genuinely great people. Brake is exactly that kind of artist. He has an authentic voice, a fresh perspective, and the kind of personality that makes this business fun. Those are the artists who remind us why we do what we do.”
Brake has also built an incredible online presence for himself and is recognized as a top verified Snapchat creator. He often partners with the platform for social takeovers at events like the Welcome To Rockville festival in Fort Lauderdale, Florida, which he did earlier this year.
Brake has also forged an unexpected and unlikely yet creatively fruitful friendship with actor and musician Russell Crowe, which was sparked by a TikTok connection, where Crowe publicly praised Brake’s song “Cigarettes & Black Lipstick Stains” and the two further connected. It lead to both musical collaborations and a live performance together at Crowe’s Indoor Garden Party at the Enmore Theatre in Sydney.
Brake has also been working as an artist ambassador for Muff, which is Crowe’s liquor brand with Ed Sheeran.
ABOUT BRAKE:
Raised in Texas and currently based in North Carolina, Brake creates a unique blend of bluesy country warmth with a look that can be described as what an “emo dude” would wear in the 1970s. Influenced by Motown and classic rock heroes, the vocalist and musician also known as Blake Bidigare channels thoughts and energy into songs that capture life’s highs and lows with a laid-back, relatable style. Brake’s journey as a musician has been about staying true to individual expression and capturing moments as they feel right.
In 2023, this mindset helped his single “Cigarettes and Black Lipstick” achieve global success, landing on Billboard charts and becoming a viral TikTok sound. His live performances have evolved from acoustic shows in Texas to a nationwide tour with Skizzy Mars and Moonlander in 2026. Meanwhile, he has previously ignited festivals stages such as So What?! Music Festival. Stepping into a new artistic chapter, Brake returns with his single “swingin” and much more on the horizon.
BRAKE ONLINE:
Instagram | Website | TikTok | YouTube